Enhanced Value Added Agriculture: Building a Stronger Canadian Agri Food System

This panel explores how expanding value‑added production can drive economic growth, resilience, and competitiveness across Canada’s agri‑food sector. The panel will examine opportunities to move more production, processing, and innovation up the value chain—keeping more economic activity, jobs, and investment within Canada.

Michael Graydon President and CEO, Food, Health and Consumer Products of Canada – Moderator

Michael Graydon is Chief Executive Officer of Food, Health & Consumer Products of Canada (FHCP) the national association voice of Canada’s food, health and consumer products sector. A seasoned business executive, Michael has more than 20 years of visionary CEO leadership across multiple industries, driving proactive and collaborative stakeholder engagement and consistent corporate results. Since joining FCPC in 2016, his leadership has dramatically repositioned the organization into a driving force on industry issues as diverse as Canada’s Healthy Eating Strategy, free trade and tariff issues, environmental sustainability, product labelling and the changing dynamics of the supplier/retailer relationship (Grocery Code of Conduct). Before joining FHCP, Michael was the President of Parq Holdings (PHLP). He joined PHLP in 2014 after six years at the British Columbia Lottery Corporation where he led the company to become a recognized leader in the worldwide gambling and entertainment industry.

Michael is currently the Interim Chair of the Grocery Sector Code of Conduct Board of Directors. He is a former member of the Board of Directors for the Global Self Care Federation and the Canadian Center for Food Integrity as well as a member of the Ontario Food Panel Advisory Committee. His previous community commitments have included serving on the Advisory Board of the School of Business and Economics at Thompson Rivers University, the Board of Directors of the Interprovincial Lottery Corporation and the Board of Directors of Brand Source USA. He has also served as Vice Chair of the Canadian Chamber of Commerce and was the Co-Chair of the 2014 Grey Cup in Vancouver.

Lindsay Moore, Senior Director, Research & Development Mondelēz International

Lindsay Moore is the Head of Research & Development for Mondelēz Canada and a member of the Canadian executive leadership team. She leads product and process development across a portfolio of iconic snacking brands, supporting innovation, productivity, sustainability, and manufacturing transformation initiatives.

With nearly two decades of global experience spanning Canada, the UK and Latin America, Lindsay has built her career at the intersection of consumer behaviour, food science and technical innovation. After studying Food Science at the University of Guelph, she began her career in sensory and consumer research before moving into R&D leadership roles across global and regional teams. She also previously led Consumer Insights & Analytics within the Marketing function, deepening her expertise in consumer behaviour, data-driven decision making and long-term portfolio strategy.

Today, Lindsay works across the R&D, operations, supply chain, marketing and commercial teams to help translate consumer and customer needs into scalable technical solutions. Her work spans product and process development, commercialization, manufacturing capability and sustainability initiatives, including recipe reformulation, packaging optimization and operational efficiencies that help reduce environmental impact across the supply chain.

She is passionate about building diverse, strength-based teams and breaking down functional silos to accelerate innovation and agility.

Tyler Groeneveld, CEO, Protein industries Canada

Tyler Groeneveld is the Chief Executive Officer of Protein Industries Canada, one of the country’s five Global Innovation Clusters dedicated to advancing growth in Canada’s food production, ingredient manufacturing and agriculture ecosystem.

With more than 31 years of leadership experience in Canada’s agriculture and food industry, Tyler has built a career focused on advancing innovation, sustainability, and value creation across the agri-food value chain. Before joining Protein Industries Canada, he held senior leadership roles with Corteva Agriscience and its legacy companies, most recently serving as Commercial Lead for North America.

Tyler has a long history of sector leadership and governance. He previously served as Chair of Protein Industries Canada’s Board of Directors, helping guide the organization’s early growth and strategic direction. In addition, he has held board positions with CropLife Canada, the Canola Council of Canada, and Cereals Canada, contributing to national strategies that strengthen the competitiveness and resilience of Canada’s agriculture and food sector.

Tyler’s goal is to continue to strengthen Canada’s position as a global leader in sustainable, value-added food and ingredient production, creating opportunities for farmers, processors, and consumers across the country.

Stéphanie Levasseur, 2nd Vice-President, Canadian Federation of Agriculture

Stéphanie Levasseur is the owner of Au cœur de la pomme, an ecological orchard her family has run since 1982, and which she took over in 2000. In addition to the orchard, the business includes an artisanal vinegar factory, producing authentic cider vinegars, chutneys, jams, mustards and jellies.

Before becoming second vice-president of the Union des producteurs agricoles, Stéphanie Levasseur was involved in several agricultural organizations, including the Syndicat des producteurs de pommes de la région de Missisquoi et de l’Estrie, of which she was president for several years, before being elected president of the Producteurs de pommes du Québec, in 2014. She has also sat on the Income Security Committee of the Producteurs de pommes du Québec, the General Council of the Union des producteurs agricoles and the Board of Directors of the Canadian Horticultural Council.

Stéphanie became the 2nd Vice-President of the Canadian Federation of Agriculture in 2025.

Seeds Canada Representative TBC

Bio TBC