Enhanced Value Added Agriculture: Building a Stronger Canadian Agri Food System

This panel explores how expanding value‑added production can drive economic growth, resilience, and competitiveness across Canada’s agri‑food sector. The panel will examine opportunities to move more production, processing, and innovation up the value chain—keeping more economic activity, jobs, and investment within Canada.

Michael Graydon President and CEO, Food, Health and Consumer Products of Canada – Moderator

Michael Graydon is Chief Executive Officer of Food, Health & Consumer Products of Canada (FHCP) the national association voice of Canada’s food, health and consumer products sector. A seasoned business executive, Michael has more than 20 years of visionary CEO leadership across multiple industries, driving proactive and collaborative stakeholder engagement and consistent corporate results. Since joining FCPC in 2016, his leadership has dramatically repositioned the organization into a driving force on industry issues as diverse as Canada’s Healthy Eating Strategy, free trade and tariff issues, environmental sustainability, product labelling and the changing dynamics of the supplier/retailer relationship (Grocery Code of Conduct). Before joining FHCP, Michael was the President of Parq Holdings (PHLP). He joined PHLP in 2014 after six years at the British Columbia Lottery Corporation where he led the company to become a recognized leader in the worldwide gambling and entertainment industry.

Michael is currently the Interim Chair of the Grocery Sector Code of Conduct Board of Directors. He is a former member of the Board of Directors for the Global Self Care Federation and the Canadian Center for Food Integrity as well as a member of the Ontario Food Panel Advisory Committee. His previous community commitments have included serving on the Advisory Board of the School of Business and Economics at Thompson Rivers University, the Board of Directors of the Interprovincial Lottery Corporation and the Board of Directors of Brand Source USA. He has also served as Vice Chair of the Canadian Chamber of Commerce and was the Co-Chair of the 2014 Grey Cup in Vancouver.

Ron Lemaire, President, Canadian Produce Marketing Association

Bio TBC

Lindsay Moore, Senior Director, Research & Development Mondelēz International

Bio TBC

Tyler Groeneveld, CEO, Protein industries Canada

Tyler Groeneveld is the Chief Executive Officer of Protein Industries Canada, one of the country’s five Global Innovation Clusters dedicated to advancing growth in Canada’s food production, ingredient manufacturing and agriculture ecosystem. With more than 31 years of leadership experience in Canada’s agriculture and food industry, Tyler has built a career focused on advancing innovation, sustainability, and value creation across the agri-food value chain. Before joining Protein Industries Canada, he held senior leadership roles with Corteva Agriscience and its legacy companies, most recently serving as Commercial Lead for North America. Tyler has a long history of sector leadership and governance. He previously served as Chair of Protein Industries Canada’s Board of Directors, helping guide the organization’s early growth and strategic direction. In addition, he has held board positions with CropLife Canada, the Canola Council of Canada, and Cereals Canada, contributing to national strategies that strengthen the competitiveness and resilience of Canada’s agriculture and food sector. Tyler’s goal is to continue to strengthen Canada’s position as a global leader in sustainable, value-added food and ingredient production, creating opportunities for farmers, processors, and consumers across the country.

Panelist TBC